In this FREE chapter download, we start to deep dive into some of the components of your unit economics model. We talk about separating out fixed vs. variable costs and dive into the simple, but important, calculation of contribution margin.
We will lean into a case study of a fictional marketing company called Blast and look at their income statement at increasing levels of detail to start painting the information we will need for more command around customer level profitability.
We end the chapter by doing a breakeven analysis for revenue and projects for Blast’s business.
In this FREE chapter download, we start to deep dive into some of the components of your unit economics model. We talk about separating out fixed vs. variable costs and dive into the simple, but important, calculation of contribution margin.
We will lean into a case study of a fictional marketing company called Blast and look at their income statement at increasing levels of detail to start painting the information we will need for more command around customer level profitability.
We end the chapter by doing a breakeven analysis for revenue and projects for Blast’s business.
Stride is an outsourced bookkeeping and accounting services firm founded by entrepreneurs to support high growth professional services firms. Our clients include marketing agencies, design firms, consulting firms, and other tech-enabled service providers ranging from $1 million to $10 million in revenue.
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As entrepreneurs, we know how important trust and confidence is in your back office. Why? So you can focus on achieving your highest and best use. The opportunity for business owners is to work on their business and not in their business. But if the back-office processes and systems aren’t delivering the information necessary to make better strategic decisions, owners find themselves drawn back into the fray. At Stride, all of our energy is around team, process, and technology designed to improve cash flow and profit while allowing business owners to chart their future with confidence.