Chapter 4-

Time Tracking. The Holy Grail of Unit Economics

Time Tracking is the Most Effective Way to Measure Your #1 Cost of Sale

In this FREE chapter download, we will go a step further into labor and start talking about time tracking.  There are a lot of reasons why time tracking can be difficult for employees but it’s critical to building a business machine that will free you up to work on your business, not in your business.

Time tracking creates tremendous benefits for your business ranging from how teams coordinate to course-correcting a relationship with a client that is off track. 

There are a lot of systems out there to track time that can integrate into your financial ledger.  Find the one that is right for you and your team and employ the WIIFY (What’s In It For You) strategy for your team.


This chapter will provide perspectives on:

  1. Why behavioral science supports time tracking being so important
  2. The positive impacts of tracking time
  3. Methods of how to use time tracking data to evaluate your business

Out of this chapter, I want you to be thinking about:

  1. How Parkinson’s and Hofstadter’s Law impacts your business
  2. The benefits of time tracking for your organization
  3. How you might position time tracking to WIIFY for your team

About Stride:

Stride is an outsourced bookkeeping and accounting services firm founded by entrepreneurs to support high growth professional services firms. Our clients include marketing agencies, design firms, consulting firms, and other tech-enabled service providers ranging from $1 million to $10 million in revenue.

We’re committed to helping business owners with a thirst for continuous improvement achieve their highest and best use, whatever that may be.

As entrepreneurs, we know how important trust and confidence is in your back office.  Why?  So you can focus on achieving your highest and best us.  The opportunity for business owners is to work on their business and not in their business.  But if the back-office processes and systems aren’t delivering the information necessary to make better strategic decisions, owners find themselves drawn back into the fray.  At Stride, all of our energy is around team, process, and technology designed to improve cash flow and profit while allowing business owners to chart their future with confidence.

Our Partners Have Deep Professional Services and Agency Expertise

Becky Brown

Becky Brown

Becky Brown



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