Chapter 5-

Unit Economics for Recurring Revenue Businesses

For Recurring Revenue Businesses, Your “Unit” is Your Customer

In this FREE chapter download, we will dive into the power of a recurring revenue business and what that means for understanding unit economics.  Recurring revenue is any product or service that a customer purchases on a repeatable, predictable basis.  We will uncover the metrics used by recurring revenue businesses like MRR, CAC, LTV, and payback period.  

While there are a lot of benefits to a recurring revenue business model, there are also some risks and we’ll discuss these.  Most notably, the risks involve financing customer acquisition and then, retaining that customer long term.


This chapter will provide perspectives on:

  1. The benefits of a recurring revenue model
  2. Understanding and being prepared for the risks of recurring revenue
  3. Key calculations of recurring revenue metrics

Out of this chapter, I want you to be thinking about:

  1. How recurring revenue could be a differentiator for your business model
  2. Strategies for improving retention in your business
  3. Methods to acquire customers cost-effectively
  4. Setting up your financials to get the information for important calculations

About Stride:

Stride is an outsourced bookkeeping and accounting services firm founded by entrepreneurs to support high growth professional services firms. Our clients include marketing agencies, design firms, consulting firms, and other tech-enabled service providers ranging from $1 million to $10 million in revenue.

We’re committed to helping business owners with a thirst for continuous improvement achieve their highest and best use, whatever that may be.

As entrepreneurs, we know how important trust and confidence is in your back office.  Why?  So you can focus on achieving your highest and best us.  The opportunity for business owners is to work on their business and not in their business.  But if the back-office processes and systems aren’t delivering the information necessary to make better strategic decisions, owners find themselves drawn back into the fray.  At Stride, all of our energy is around team, process, and technology designed to improve cash flow and profit while allowing business owners to chart their future with confidence.

Our Partners Have Deep Professional Services and Agency Expertise

Becky Brown

Becky Brown

Becky Brown



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