The ROI of Delegating $20 Tasks to a Virtual Sales Assistant | Stride Live Webinar Recap with Lael Sturm (Founder, Ogmentor)
In a recent Stride Live webinar, Casey Seaborn sat down with Lael Sturm, founder of Ogmentor, to discuss a game-changing concept for MSP owners: the return on investment (ROI) of offloading low-dollar tasks to a Virtual Sales Assistant. Drawing on his years of experience helping service businesses grow through outsourced marketing and sales support, Lael broke down why time—not money—is your most valuable asset and how strategic delegation can unlock new growth.
Whether you’re managing leads, following up on emails, or buried in CRM updates, this conversation sheds light on how offloading administrative work can elevate your sales process, drive higher conversion rates, and bring greater freedom to your calendar.
Here are a few key takeaways:
Your Hourly Rate Is Higher Than You Think
Lael urges MSP owners to calculate the true value of their time. If your effective hourly rate is $250, why are you spending time on $20 tasks? Delegating administrative work frees you to focus on strategic priorities like closing deals, nurturing clients, or planning growth.
Pro Tip: Track your time for a week and audit which tasks are truly worth your attention. You’ll be surprised how much of your day is consumed by low-impact activities.
Not All Delegation Is Created Equal
Hiring a virtual assistant isn’t just about saving time—it’s about finding the right support. Ogmentor’s model involves sourcing, training, and managing virtual sales assistants who come equipped with CRM, outreach, and prospecting skills on day one. This ensures they deliver ROI from the start. Lael emphasized that Ogmentor doesn’t just place talent—they provide fully managed solutions so clients can stay focused on growth.
Delegation Improves Your Sales Process
Lael highlighted how VA support improves sales consistency. From timely follow-ups to accurate CRM entry and appointment scheduling, a Virtual Sales Assistant helps prevent leads from falling through the cracks. The result? A tighter pipeline and more closed deals. It’s not just about saving time—it’s about capturing value that would otherwise be lost.
Key Insight: Small administrative gaps often lead to lost revenue. A VA helps close those gaps.
Systems Create Freedom
The goal of hiring support isn’t just to get help—it’s to build repeatable systems. Lael emphasized that with proper delegation and clear processes, your VA becomes a revenue-generating asset, not just an extra hand. He encouraged MSPs to think beyond tasks and toward building scalable workflows. These systems are what ultimately allow a business owner to grow sustainably—and with less stress.
Onboarding Is a Two-Way Street
For your VA to succeed, you need to be prepared too. Have your tools, SOPs, and workflows in place. According to Lael, a good onboarding process sets expectations, builds trust, and accelerates productivity. He recommended carving out 2–3 hours in the first week to meet with your VA, walk through systems, and document key processes.
Key Insight: A successful assistant relationship starts with clarity and communication from day one.
Think Like a CEO, Act Like a Closer
Delegation allows MSP owners to stay in their zone of genius. Lael put it simply: your job is to drive growth, not manage inboxes. VAs take care of the tasks that support your goals so you can keep moving forward. He challenged MSPs to stop wearing every hat in the business and start building a team that helps them scale.
The Hidden ROI: Peace of Mind
While most people focus on the financial return, Lael noted that one of the most overlooked benefits of delegation is peace of mind. When you know things are getting done—without you doing them—you free up mental space. That clarity leads to better decision-making, higher energy, and ultimately a more sustainable business.
Final Thoughts
If you’re still spending your time scheduling meetings, updating CRMs, or chasing cold leads, you’re missing out on higher-value opportunities. Strategic delegation through a Virtual Sales Assistant isn’t just efficient—it’s a growth strategy. As Lael puts it, “You get to do more of what you’re great at, and less of what slows you down.”
By building systems, investing in onboarding, and choosing the right support, MSPs can transform how they operate—freeing up time, boosting conversions, and making space for real growth.
Want to watch the full conversation?
Watch the full webinar on LinkedIn.
About Ogmentor
Ogmentor provides skilled, managed marketing and sales assistants to help entrepreneurs and small business owners delegate busy work and focus on growth. Their experienced VAs are trained in the latest tools and processes and come fully supported by a team of veteran marketers.
Learn more at https://ogmentor.com/
About Stride Services
Stride Services is a comprehensive financial partner for MSPs, providing outsourced bookkeeping, tax, and advisory services designed to improve clarity, support confident decision-making, and eliminate financial fire drills. Whether you need monthly accounting support or proactive tax guidance, Stride helps you stay on track and plan for what’s next.
To learn more, visit www.stride.services.
Casey Seaborn:Â Email
Casey Seaborn:Â LinkedIn
Lael Sturm: LinkedIn
