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Kennedy Events
Kennedy Events is a premier events management agency for some of the world’s biggest brands.
What was the problem?
Maggie Braff and Paige Buck are the principals of Kennedy Events, a premier events management agency based in Northern California. Kennedy Events is known for putting on live and virtual events that deliver, whether that is employee engagement, donors or executive level creativity. The Company has navigated through Covid with a level of innovation, discipline and committment that showcases their true grit and perseverance. And like steady captains in gale force winds, they acknowledged that they could use a better compass for analyzing and measuring the health of their business in order to make better business decisions. Specifically, they wanted support with cash flow analytics as well as customer level profitability insights to keep them focused not only on optimizing current engagements but also informing prospective customers.
Breaking Out Division Level Performance While Applying Financial Analysis and Coaching
What did we do?
Kennedy Events selected Stride originally to provide its day to day bookkeeping and accounting. When it came time to elevate that data to insights, analytics and forecasting, they brought in our CFO Services to assist with the following:
- Implement Stride Vista, Stride’s business intelligence solution
- Model forecasts at a project level to measure expected cash inflows and outflows
- Analyze customer gross margin for completed and in process projects
- Evaluate overhead expense trends to look for areas of profit improvement
- Document observations and provide monthly strategic review and guidance
Today’s result
Kennedy Events is building for the long term by focusing on creating a level of durability that will withstand even the most challenging of times. And they, like many of us, know challenging times in the current environment. By leveraging both the Stride Vista technology and the support of a CFO, Maggie and Paige have been able to more effectively unify around the data to drive decision making and action. They have been successful in preserving cash in order to be ready to commit resources as the market situation continues to improve. They are also taking calculated risks to advance their virtual business line so they can be available to support enterprise customers no matter the medium. This is what a partnership looks like.
