From Elevator Pitches to Exponential Growth: The Journey of LatelyAI
Kate Bradley Chernis, founder and CEO of LatelyAI, knows that marketing isn’t just about automation—it’s about connection. In this inspiring episode of the Stride Services podcast, Kate unpacks how her team blends artificial intelligence with human creativity to build loyal customer bases and turn passive listeners into brand evangelists. And she’s doing it without the typical playbook of paid ads or cold calls.
“Every entrepreneur I know is terrible at talking about themselves,” Kate shared. That’s what makes simplifying a pitch so challenging. Yet LatelyAI’s success shows that embracing the “hard way”—one that values the human story—is not only worth it but transformational.
What Is LatelyAI and How Does It Work?
LatelyAI uses advanced artificial intelligence to repurpose long-form content—like podcasts, videos, and blog posts—into dozens of bite-sized, high-performing social media posts. But it’s not just automation; it’s smart AI that learns a brand’s unique voice and targets the content your audience actually wants to engage with.
Here’s what sets LatelyAI apart:
- Customized voice training: The AI is trained on your content so that it writes in your voice.
- Owned & earned media support: Works with everything from podcasts to conference talks and blogs.
- Clip generation & engagement tracking: Automatically identifies the most engaging quotes and moments, clips them, and turns them into social posts.
- Real-time analytics: Syncs with Google Analytics, Mailchimp, and other platforms to show what’s working across your channels.
- Conversion insights: See what posts drive traffic, demos, trials, and ultimately—sales.
Results That Speak Volumes
Forget the vanity metrics. Kate is focused on what drives revenue. LatelyAI boasts a 98% sales conversion rate on enterprise demos, and a 74% trial-to-sale conversion rate for self-service clients. And it’s not magic—it’s data, consistency, and pattern recognition.
Take Gary Vaynerchuk’s @garyveetv Twitter channel as an example. It was powered entirely by LatelyAI, which identified content with an 80% match to his human team and delivered a 12,000% increase in engagement. “The more you feed Lately, the smarter it gets,” says Kate.
Scaling Content for Small Teams and Big Enterprises
Whether you’re a solo entrepreneur or a Fortune 500 company, LatelyAI is built to scale:
- Small Business: Automate content creation, eliminate the fear of the blank page, and repurpose high-effort content (like blog posts or webinars).
- Enterprise: Syndicate blog content to hundreds of employee LinkedIn pages or auto-generate CEO quotes into sales-ready social posts.
Kate described it best: “My job is to give you the power to scale yourself like Gary Vaynerchuk—without needing Gary’s team.”
Marketing with Purpose: AI + Humans = 🚀
Kate’s approach challenges the norms of “throw-money-at-it” marketing. She believes in cultivating fans through authenticity and meaningful storytelling. At LatelyAI, it’s not just AI; it’s the synergy of AI and human touch that creates 10x outcomes.
“It’s not 1+1 = 3,” Kate said. “It’s 1+1 = 33.”
Bonus: Busting the Hashtag Myth
Think hashtags still drive search? Think again. According to Kate, people don’t use hashtags to search for topics like “#weightloss” anymore. Instead, they use them to enhance personality or add flavor to the post. Her top-performing hashtag? #peeingmypants—used in response to a Gary Vee tweet. It’s not just what you say; it’s how human you make it.
Making the Most of LatelyAI
If you’re ready to ditch cold calls and ad spend in favor of smarter marketing, here’s how to get started with LatelyAI:
- Upload your owned or earned media (video, audio, blogs, etc.).
- Train the AI on your voice and brand tone.
- Let the system generate tailored posts based on audience-tested patterns.
- Track engagement, conversions, and refine your strategy daily.
Conclusion: Work the Hard Way, Win the Smart Way
Kate Bradley Chernis proves that you don’t need to follow the traditional marketing playbook to succeed. By combining AI with human insight, LatelyAI helps brands scale their voice and impact without sacrificing authenticity. Whether you’re a founder, a marketing lead, or just getting started—if you’re tired of guessing what works, it might be time to let LatelyAI show you.
You’ll enjoy this Podcast episode with Kate—Here are some takeaways:
- AI and humans should work together—they have to collaborate.
- People are looking to check well-established boxes, but the unicorn ideas are in the spaces between the boxes.
- Use gamification—it’s fun!
This Stride Live Webinar is hosted by Stride Services. Stride is a comprehensive financial solutions provider, specializing in outsourced bookkeeping, accounting, tax, and advisory services for Managed Service Providers.
If you’re interested in being a featured guest on our Live Webinars or if there’s a subject matter expert you’d like us to interview, please let us know!
Show Notes + Transcript:Â
Kate Bradley Chernis: LinkedIn
LatelyAI: Website/LinkedIn
Kate Bradley Chernis: Email
