How to Be Human While Embracing AI, with Kate Bradley Chernis
Kate Bradley Chernis invited herself onto the Stride to Freedom podcast… And that’s exactly what I love about her. I reached out to Kate on LinkedIn, sharing our podcast with her and looking to start a conversation. Kate flipped the script and said, “So, do you want me as a guest on your podcast?”
Answer: yes. Kate is a force to be reckoned with, living in her zone of genius as the founder of LatelyAI. She’s a well-recognized entrepreneur with many notable talks on marketing and AI.
In Kate’s words, “LatelyAI uses artificial intelligence to generate sales and marketing copy on social media that will not only get you high engagement but get you skyrocketing engagement.” We talk all about LatelyAI and how businesses should use AI properly (spoiler! It’s about keeping the human touch).
What is LatelyAI?
LatelyAI creates social media copy from a company or brand’s pre-existing content. Here’s how it works:
- Text, audio, and video content are run through LatelyAI.
- LatelyAI looks for phrases, one-liners, clips, etc. that represent the brand voice and what the target audience wants.
- LatelyAI creates social posts from that content and then tracks engagement.
LatelyAI can work with both “owned media”—i.e., what the company creates—and “earned media”—i.e., what they are given access to. LatelyAI can work for SMBs looking to generate some quick copy as well as large enterprises who integrate it into a larger strategy.
It also integrates with Google Analytics, Mailchimp, or other social channels, providing a quick snapshot of what’s working and what’s not. LatelyAI is a powerful tool that companies can leverage to increase social engagement, which pushes customers and clients further down the sales funnel towards increased revenue.
AI + Humanity
Kate believes the elevator pitch has taken away the humanity behind ideas. Venture capitalists are looking for entrepreneurs to check a series of boxes and hit the pitch spot-on. But the reality is that it’s hard for an entrepreneur to describe their work, especially if it’s outside of the pre-established boxes. And it’s the space between the boxes where innovation truly lies!
That’s why there must be room for humanity. How?
- Recognize that it takes a village… or 50,000 villages, as Kate says. No person operates alone, and everyone needs others to help create something.
- AI can only work with human input. Even though LatelyAI is smart, it still needs the guiding hand of a human to identify what it should focus on.
You’ll enjoy this Podcast episode with Kate—Here are some takeaways:Â
- AI and humans should work together—they have to collaborate.
- People are looking to check well-established boxes, but the unicorn ideas are in the spaces between the boxes.
- Use gamification—it’s fun!
This Stride Live Webinar is hosted by Stride Services. Stride is a comprehensive financial solutions provider, specializing in outsourced bookkeeping, accounting, tax, and advisory services for Managed Service Providers.
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Show Notes + Transcript:Â
Kate Bradley Chernis: LinkedIn
LatelyAI: Website/LinkedIn
Kate Bradley Chernis: Email
