Today on the Stride 2 Freedom podcast, we sat down with Garrett Goldman, managing partner at State Creative, a web design agency that has been helping e-commerce sites maximize their conversion rates and sell more online for over 10 years. The old adage “build it and they will come” doesn’t necessarily apply in the digital age; if people can’t find you, well, they’re never going to arrive. And once they arrive, your e-commerce shop needs to provide an experience that makes it easy to make a purchase and even easier to find the product they’re looking for. Sounds pretty simple, but many digital stores miss the mark on building with a purpose for a purpose.
There’s much more to e-commerce design than a strategic placing of a “buy now” button. When selling products online, the experience as a whole needs to be considered–from placing an order to the ongoing relationship with that customer. You’re probably thinking, “Okay, that sounds great and all…but how?” Well, it’s achieved by doing what State Creative has mastered: increasing online engagement through high impact web design by designing, developing, and maintaining websites that generate leads and sell products. Yep, and dare I say it’s debatably more important than focusing on social media?
When you own an e-commerce business, your key to survival and long term success is in producing sales… and to generate those sales, you need results. The way to gaining results is by following metrics you can measure, like more clicks, more pageviews, or better bounce rates, so you can be data-driven and begin seeing tangible improvements in your business and ROI. If you’re interested in improving website performance and how it impacts the bottom line of your business, you don’t want to miss this episode!
Who should I interview next? Please let us know.
In this Freedom Speaker Series episode with Garrett Goldman, you will learn:
- Why website performance and e-commerce sales go hand-in-hand
- The methodology behind strategic e-commerce design to increase your ROI
- Why you should consider an open-source platform over a plug-and-play tool like Shopify
- Why CEO’s should re-evaluate website performance at least quarterly to improve sales strategies
We are fortunate to have Garrett available to spend time with us on this edition of Stride 2 Freedom. If there is a speaker you’d like us to interview, click here and let us know. Stay well. Stay safe. Stay healthy.
Show Notes and Links From Episode
Garret Goldman LinkedIn | State Creative
