Podcast: The Power of Visual Thinking with Eric Oakland and Marita Herkert Oakland

Eric and Marita Oakland advocate for visual thinking as a transformative tool that enables teams to align effectively, overcome communication barriers, and execute shared strategies with clarity.

Have you ever walked out of a meeting feeling like everyone nodded along… yet somehow no one is actually on the same page? That’s the exact frustration Eric Oakland and Marita Herkert-Oakland set out to fix with Relumed (re-loomed)—their visual facilitation practice that transforms foggy group conversations into clear, shared strategy in real time. In this post, we’ll explore how visual thinking can ignite clarity, connection, and collective action in your business.

What Is Visual Thinking (and Why It Works)

Visual thinking isn’t about being an artist—it’s about translating ideas into visuals during a conversation so everyone sees, understands, and contributes in real time. As Eric explains, “Visual thinking is the use of drawing to be able to bring visuals into real-time conversations anytime, anywhere.”

And Marita adds it’s as much about listening as it is drawing: “I’ll often call Eric our visual listener … he’s showing what he’s hearing through what he puts out on the page.”

Meet the Team Behind Relumed

Relumed is the brainchild of married co-founders Eric and Marita—on a mission to help businesses move beyond unproductive meetings into collaborative, visualized clarity.

  • Eric Oakland – A prolific creative entrepreneur who’s built multiple businesses (Squiggle, TruScribe, Population Design) and now channels that passion into visual strategy.
  • Marita Herkert-Oakland – With an M.A. from the University of Chicago and a background in social work, nonprofits, and consulting, she brings process, structure, and heart to the partnership.

They’ve found working together brings a unique joy—and strength—to their work. Eric shares that collaborating day-to-day has allowed them to “nerd out” together and be fully open about business highs and lows. Marita reflects that their complementary strengths (his creativity, her process orientation) create something deeply aligned with both of them.

The “Constellation Model”: A Framework That Guides Every Conversation

Relumed’s signature approach is the Constellation System of Visual Thinking, built around three pivotal questions:

  1. “So that” – What’s the purpose or outcome we’re aiming for?
  2. “What are we doing?” – What strategies or actions are on the table?
  3. “What do we have?” – What resources—skills, tools, capacity—are available or needed?

Marita describes how this creates a living map: “We start with a blank page… and as the conversation is evolving… we map options, connect them to the ‘so that,’ and align resources.” Eric adds that making ideas visible helps people feel heard, grounded, and clear—even in chaos. They explained it so well in one of their articles from February 2021.

Why Visual Thinking Is More Than Just Notes

Relumed online course development Relumed Relumed

Traditional meetings often result in fragmented bullet points—hard to connect, easy to forget. In contrast, visual thinking:

  • Speeds clarity—“We’ve sped up the time to finding those solutions… in 90 minutes,” Eric shares.
  • Amplifies team ownership—because the output comes from them.
  • Reveals blind spots—constellations let you spot what hasn’t been said.
  • Fosters inclusion—everyone sees their contribution and understands their role.

Real-World Applications: How Relumed Helps

Relumed works with businesses in two main ways:

  • Live visual facilitation – Guided sessions to transform messy group thinking into structured, shared visuals.
  • Training and course offerings – Workshops and strategies to help leaders and teams build their own visual thinking muscles.

They’re now launching their first hands-on, half-day online course—set to go live in August, designed to help leaders get started without the overwhelm.

Tools That Make Visual Thinking Real (and Accessible)

No fancy art program needed. Here are some tools they use and recommend:

  • Paper, notebooks, pens – Simple and tactile for quick sketching or ideation.
  • Whiteboards – Great for in-person sessions—snap a photo and share!
  • Google Jamboard – Marita loves it for ease of access and collaboration—“a very low barrier to entry.”
  • Miro or Mural – More advanced digital whiteboard platforms, useful once you’re comfortable with basics.
  • Affinity Designer on iPad Pro – Eric’s go-to for rich visuals and custom colors.
  • Zoom whiteboard – A handy, built-in option for remote sessions, especially early on.

What Clients Feel—After Relumed Sessions

Post-session feedback often centers around three emotions:

  • Relief – That fog lifts and forward motion begins.
  • Rekindling – A renewed spark for where the team is headed.
  • Wonder – A shared sense of “Look what we’ve made together.”

Helping Beyond the Strategy Room

Relumed also supports consultants and teams by joining client onboarding or discovery processes—ensuring clarity, alignment, and a standout client experience from day one.

Why Visual Thinking Matters Now More Than Ever

In a world where clarity is rare and people feel unheard or adrift, visual thinking becomes a beacon. Especially post-COVID, when team alignment is critical and employees seek meaning, a visual vehicle to show where people fit becomes transformative.

Ready to Illuminate Your Strategy?

If you’re a business leader seeking to break free from slide decks, meeting fatigue, or scattered ideas—start with a visual. Whether you bring in Relumed, train your team, or simply grab a notebook, visual thinking is a surprisingly accessible way to build clarity, connection, and collective momentum.

Would you like to see what one of these visual strategy maps looks like? Let us know—there’s nothing like seeing it to believe it.

Who should I interview next? Please let me know.                                 

Eric & Marita Oakland
Eric & Marita Oakland

In this Freedom Speaker Series episode with Eric and Marita, you will learn:

  • How visual thinking helps teams converge around a shared plan.
  • The power of visual thinking tools for business owner leadership.
  • Why many of us tend to shy away from drawing but shouldn’t.
  • How to kickstart visual thinking in your organization.

We are fortunate to have Eric and Marita available to spend time with us on this edition of Stride 2 Freedom. If there is a speaker you’d like us to interview, let us know. Stay well. Stay safe. Stay healthy.

Show Notes and Links From Episode:

Relumed
Eric Oakland LinkedIn
Marita Herkert Oakland LinkedIn
Google Jamboard
Miro board

Episode Transcript:

Podcast: The Power of Visual Thinking with Eric Oakland and Marita Herkert Oakland

Ready to take control of your financial future?

Let Stride’s advisory team guide you with the insights and strategies needed for success.

Skip to content