Remote work isn’t going away anytime soon, and Zoom has become the default meeting room for millions of professionals. Yet, even after years of practice, many people still struggle with how they show up virtually. In a recent Stride 2 Freedom Speaker Series episode, I sat down with Aaron Schmookler, co-founder and leadership coach at The Yes Works, and Gia Goodrich, a YouTuber whose viral video How to Look Better on Zoom has reached thousands of viewers. Together, we explored what it really takes to show up well online—and why it matters more than ever.
Why Your Zoom Presence Matters
So much of today’s business is done remotely. The way we present ourselves on Zoom doesn’t just affect how we look—it directly impacts trust, credibility, and connection. When we appear unprepared or disengaged, it sends subtle signals that can erode confidence. On the other hand, when we take a few intentional steps to improve our presence, it sets the tone for stronger professional relationships.
Gia reminded us that our brains naturally search for visual cues in faces, gestures, and expressions. But when video quality, lighting, or sound get in the way, our minds work overtime to fill in the blanks. That mental strain is part of what fuels Zoom fatigue. In other words, improving your setup isn’t just about looking polished—it’s about making it easier for others to connect with you.
The Essentials: Lighting, Sound, and Video Quality
Both Aaron and Gia emphasized that you don’t need expensive equipment to show up well on Zoom. Small tweaks can make a big difference:
- Lighting – Face a window for natural light, or use a ring light or desk lamp to brighten your face evenly. Avoid backlighting that casts shadows.
- Sound – Audio often matters more than video. A simple USB microphone or quality headset can dramatically improve clarity.
- Camera & Angle – Place your camera at eye level and frame yourself from the chest up. This positioning feels more natural and engaging.
- Background – Choose a clean, uncluttered space that doesn’t distract from your message. If you use a virtual background, make sure it looks professional and doesn’t cut into your outline.
Beyond the Tech: Bringing Your Whole Self
While setup matters, Aaron and Gia also pointed out that charisma and authentic expression are just as important. A polished camera won’t help if you appear disengaged, monotone, or distracted. The real opportunity is to use technology as a bridge for connection.
Some practical takeaways:
- Gesture naturally – Use your hands and facial expressions the way you would in person. Movement conveys warmth and energy.
- Make eye contact – Look into the camera when speaking, not at your own video feed. It creates the impression of direct connection.
- Bring energy – Even small shifts in tone, pace, and posture can make you more compelling and easier to follow.
- Be present – Close other tabs, silence notifications, and give your full attention to the conversation. Presence translates powerfully, even through a screen.
The Gift of Showing Up
While virtual meetings may never fully replace in-person interactions, they do allow us to build relationships across time zones, industries, and cultures in ways that were once impossible.
The question is not whether Zoom is here to stay—it’s how we choose to show up in it. By being intentional about our setup, energy, and authenticity, we can turn every meeting into a chance to strengthen trust and connection.
What’s Next?
This episode reminded me how much there is to learn from people who master the art of connection—both in person and online. Who should I interview next? I’d love your suggestions for future guests in the Stride 2 Freedom Speaker Series.
Who should I interview next? Please let me know.
In this Freedom Speaker Series episode with Gia and Aaron, you will learn:
- How to embrace the digital world
- Showing up on Zoom authentically
- Navigating the Zoom world and showing up professionally
We are fortunate to have Gia and Aaron available to spend time with us on this edition of Stride 2 Freedom. If there is a speaker you’d like us to interview, click here and let us know. Stay well. Stay safe. Stay healthy.
Show Notes and Links From Episode:
Gia Goodrich LinkedIn
Gia’s Youtube channel
Gia’s photography website
Aaron Schmookler LinkedIn
The Yes Works
Episode Transcript:
Podcast: Showing Up: How to Make the Best Impression on Zoom
