SEO Is Not Dead: How to Leverage it to Scale Your MSP Business with Glen Moore & Steve Treanor

There’s a lot of debate about search engine optimization (SEO)—some say it’s dead, some believe it’s one of the most effective tools for your business.

The reality is that it depends on your business and the SEO strategy you employ. Glen Moore, co-owner of Bear Fox Marketing, believes that SEO is not dead at all. His take is that it’s alive and well, helping many businesses scale and grow. But it’s a rapidly-changing strategy thanks to innovations and changes like ChatGPT and AI.

To learn more about the effectiveness of SEO for MSP owners and small businesses, we talked with both Glen and Steve Treanor of Help Desk Calvary on a recent episode of the Stride to Freedom podcast.

Steve’s MSP business has relied heavily on reputation and referrals to grow. They’re now ready to strategically scale the business and are curious about what an SEO strategy can do for them.

Here are some takeaways from our conversation about the power of SEO for small businesses.

Why SEO is so Powerful

People regularly and consistently use search engines like Google to find recommendations for businesses to solve their problems. Common search terms like “IT support near me” drive traffic to local businesses.

SEO is the way to capture those prospective clients by increasing visibility at the top of the search results page. With strong SEO, clients who search for terms relevant to your business will see your company pop up right at the top.

One key to an SEO strategy, in Glen’s experience, is to first analyze how many people are looking for your specific services. What are they looking for? What search terms do they use?

Once you know these things, you can strategically optimize your online presence to capture that interest.

And, once your SEO is optimized, you can start predicting regular and consistent flow of incoming leads and conversions.

Three Tiers of SEO

SEO is an effective strategy because it’s a comprehensive one. Glen and Steve talked about the “SEO Pyramid” on the podcast. There are three key pillars to a good SEO strategy:

• Technical SEO: This requires having a god web developer or programmer on board to ensure there’s a good user experience, your website uploads quickly and it’s all secure. Google will scan your website, so it needs to be clean and effective to rank higher.
• Quality content: In SEO, content is king. Regular, high-quality content on your site means that it’s relevant and interesting to consumers—all helping you rank higher.
• Backlinks: Once the first two are there, it’s important to have reputable, trustworthy sites link back to your website. In doing so, you’re expanding your reach and further showing Google that you are worth a high ranking on its search results.

These three pillars of SEO are part of an effective strategy to help you rank higher and bring in the leads.

Getting Started with SEO

SEO is not a simple, singular strategy—you can go extremely in-depth with it. For that reason, working with a partner like Bear Fox marketing can determine a specific strategy for your MSP business.

However, if you’re thinking about getting started with SEO, here are some initial steps to take:

• Get clear on your business’ value proposition: Who are you? What do you offer? What makes you unique in the industry? Who are you trying to target? This will help you create a clear strategic SEO plan.
• Optimize your Google Business Profile: This is what shows up on Google Maps. Ensure it’s 100% complete and your voice search is turned on. This is how most people find you, so use it to your advantage!
• Focus on valuable content: Whether it’s blog posts, newsletters, or LinkedIn posts, the content you create needs to add real value for your ideal clients. This is how you establish yourself as a thought-leader and rank higher with Google.

And, of course, don’t hesitate to seek help. If you’re interested in working with Glen Moore and his team, check out Bear Fox Marketing. While you’re at it, make sure to also visit Steve Treanor at Help Desk Calvary. You can also listen to their full conversation with us on the Stride to Freedom podcast—we talked about so much more than covered here!

 

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This Stride Live Webinar is hosted by Stride Services. Stride is a comprehensive financial solutions provider, specializing in outsourced bookkeeping, accounting, tax, and advisory services for Managed Service Providers.

If you’re interested in being a featured guest on our Live Webinars or if there’s a subject matter expert you’d like us to interview, please let us know!

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Show Notes + Transcript: 

Glen Moore: LinkedIn
Bear Fox Marketing: Website/LinkedIn
Glen Moore: Email

Steve Treanor: LinkedIn
Help Desk Calvary: Website/LinkedIn
Steve Treanor: Email

Webinar Transcript: 

SEO Is Not Dead: How to Leverage it to Scale Your MSP Business with Glen Moore & Steve Treanor