The problem today is, many business owners don’t track their financial performance to a plan and if they do, they aren’t updating the plan based on new information. Why?  Because it’s cumbersome and unless you’re into dialing in the data on spreadsheets, an effort like this falls outside of most business owners’ genius zones.  

Waterfall forecasting is a very simple and transparent way to measure your progress against a plan and easily update the rest of the year based on new information.  In a single view, you can see when you re-forecasted and how well you are performing against that expectation.  And the cool thing?  You can build waterfalls for all of your important line items, from revenue to gross margin to labor.  

When you successfully implement waterfall forecasting in your agency, you will have a powerful tool to make better business decisions.  Freedom for the business owner is having data to make smart decisions.  Now you can.