eBook Overview

Knowing Your Unit Economics Will Free You to Work On Your Business, Not Just In Your Business

Free Yourself to Work On Your Business: a Journey Into Unit Economics is designed to give business owners more control over the levers of the machine of their business.  The more insight you have into customer-level profitability, the more effective you will be in making decisions to improve your cash flow and profitability.

This eBook, available on Kindle, will walk you through some important calculations that you can tease out from your financial statements.  No, I don’t need you to become an accountant.  I need you to know the right questions to ask from the people around you that are managing your books.  

This eBook will provide you practical tools that you can put in place today to start asking and answering questions that will level up your leadership.  You built a great business.  Now stay in control of it.


This eBook will provide perspectives on:

  1. The importance of unit economics and key calculations
  2. Figuring out your businesses “unit” 
  3. Why labor goes uncalculated and how to fix that
  4. The importance of tracking time to managing your #1 cost of sale
  5. Effective unit economic calculations for a recurring revenue business model

Out of this eBook, I want you to be thinking about:

  1. Do I have the right expertise around me to help me answer these business questions?
  2. What would I do if I had a better handle on unit economics?
  3. How might I adapt my leadership style if I had ready access to this information?

Download FREE chapters

  1. Chapter 1
  2. Chapter 2
  3. Chapter 3
  4. Chapter 4
  5. Chapter 5

About Stride:

Stride is an outsourced bookkeeping and accounting services firm founded by entrepreneurs to support high growth professional services firms. Our clients include marketing agencies, design firms, consulting firms, and other tech-enabled service providers ranging from $1 million to $10 million in revenue.

We’re committed to helping business owners with a thirst for continuous improvement achieve their highest and best use, whatever that may be.

As entrepreneurs, we know how important trust and confidence is in your back office.  Why?  So you can focus on achieving your highest and best us.  The opportunity for business owners is to work on their business and not in their business.  But if the back-office processes and systems aren’t delivering the information necessary to make better strategic decisions, owners find themselves drawn back into the fray.  At Stride, all of our energy is around team, process, and technology designed to improve cash flow and profit while allowing business owners to chart their future with confidence.

Our Partners Have Deep Professional Services and Agency Expertise

Becky Brown

Becky Brown

Becky Brown



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