If you’re a business leader looking to reclaim time, reduce inefficiencies, and ensure your data works for you—not against you—then this episode of the Stride 2 Freedom podcast is a must-listen. Host Russell Benaroya sits down with Brian and Heather Johnson, owners of Gozynta and creators of the workflow software Mobius, to discuss how automation can transform the way businesses operate.
Meet Brian and Heather Johnson: Entrepreneurs with a Mission
Brian and Heather’s story is as compelling as their software. From motorcycles to business software, their passion for efficiency and freedom drives their approach. Brian grew up around BMW motorcycles, while Heather recounts an exhilarating honeymoon ride through the mountains of Greece—an experience she says represents trust, exploration, and freedom, values that carry over into their business philosophy.
Their company, Gozynta, was founded to help MSPs—the outsourced IT service companies keeping networks secure and functional—save hours of repetitive work. Brian explains, “Our tool is an automation tool. It removes that rote task of transferring data between these two software systems that have overlapping information. Both need the entry, so you’re not entering all of this information twice.”
Why Automation is a Game-Changer for MSPs
Heather adds that accurate financial data is crucial for timely billing and cash flow. Without automation, employees manually re-enter invoices and payment information, which costs hours each week and increases the risk of error. By automating this process, Gozynta allows MSPs to:
- Save valuable time—often several hours per week per employee
- Improve accuracy and reduce errors in billing and financial reporting
- Focus on higher-value tasks rather than repetitive data entry
- Enhance cash flow by enabling faster invoicing and payment processing
Brian emphasizes that this efficiency mirrors the value MSPs provide their clients: allowing professionals to focus on core competencies while Gozynta handles the back-office details.
The Human Factor in Automation
Russell notes a key insight: even highly capable employees are human and prone to mistakes. By automating critical financial processes, business owners reduce cognitive load, allowing them to spend more time in their genius zone rather than worrying about data integrity.
Heather explains that a lot of MSP owners are inputting invoices themselves. When they see that they no longer have to do this, they gain three to four hours back in their week. It’s freedom they didn’t know they were missing.
Building a Brand with Empathy and Trust
Gozynta’s approach goes beyond automation; it’s about building relationships. Heather shares that they know most of their 1,300 customers personally, understanding their needs and challenges. This focus on trust is especially important when dealing with financial data. By nurturing strong connections, they transform a utilitarian product into a service with a personality and purpose.
Their empathy-driven approach extends to the broader MSP community. Heather and Brian actively participate in industry events, mentoring new vendors, and advocating for MSP-friendly policies, reinforcing their commitment to the community beyond just software sales.
Lessons in Business and Life
Heather’s path—from music and journalism to single motherhood and eventually business leadership—illustrates the power of curiosity, continuous learning, and perseverance. Brian’s background in MSP consulting and software development complements her experience, showing how diverse expertise can come together to solve real business problems.
Together, they demonstrate that success is about more than profits; it’s about helping people, fostering trust, and enabling others to focus on what truly matters.
Takeaways for Business Leaders
From this episode, leaders can learn:
- Automation in key operational areas frees leaders to operate in their genius zone.
- Investing in software like Mobius reduces manual errors, improves accuracy, and accelerates business processes.
- Understanding the total cost of ownership of custom versus SaaS solutions helps make better financial decisions.
- Building trust and empathy into your brand strengthens client relationships and community impact.
Get Started with Gozynta
To learn more about Gozynta and how Mobius can help your MSP save time, improve accuracy, and gain back freedom, visit their website. You can also connect with Brian and Heather on LinkedIn or reach out via their website chat feature.
Automation isn’t just a utility; it’s a strategic lever that empowers business leaders to operate smarter, faster, and with less stress. By implementing tools like Gozynta, you can focus on the big picture, your genius zone, and the growth of your business.
You’ll enjoy this Podcast episode with Brian and Heather—and ask yourself these questions as you listen:
- Where can you introduce more automation in your business?
- What’s underneath your “why”? It’s more than the money—but can you define it?
- Where can you achieve your highest and best use, and what can you delegate?
Special thanks to Brian and Heather and to our podcast sponsor, Stride Services, providing outsourced bookkeeping, accounting and CFO advisory services to the professional service firms including MSP’s.
We are fortunate to have Brian and Heather available to spend time with us on this edition of Stride 2 Freedom. If there is a speaker you’d like us to interview, let us know. Stay well. Stay safe. Stay healthy.
Show Notes and Links From Episode:
Brian Johnson LinkedIn
Heather Johnson LinkedIn
Gozynta Website
Brian: brian@gozynta.com and Heather: heather@gozynta.com Email
Episode Transcript:
Podcast: Automation, Efficiency and Quality — with Brian and Heather Johnson, Gozynta Mobius
