We cover topics that impact your financial statements like raising capital, prioritizing initiatives, hiring great talent, entity structuring, accelerating sales and growth, mergers and acquisitions, insurance and much more!
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In this chat…  Scott Tithof of Sequoia Consulting Group talks about payroll, benefits and the power of the Professional Employment Organization (PEO). Sequoia focuses on taking a lot of back-office HR challenges off the plates of its clients so they can focus on growth and profitability. Hear how they do it on this latest episode of Stride 2 Freedom.
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In this chat…  Julie Chendes of Next Level Strategies talks HR strategy in the face of the Coronavirus. She shares how companies can respond in the face of the Covid-19 lockdown. We talk about creative ways to avoid strict layoffs as well as how companies can adapt to working from home. Hear how companies can navigate in tough times in this episode of Stride 2 Freedom.
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In this chat… Bob Worthington throws down some helpful CFO guidance for companies managing during the Covid-19 scare. Learn how to cut “to the bone” but not “through the bone” of your business so that you can recover with the right people and partners in place. Hardesty provides fractional c-suite leadership with one of the largest CFO networks in the country. You don’t want to miss Bob on this episode of Stride 2 Freedom.
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In this chat… Beatrice Stonebanks, a professional sales management consultant, talks about the 5 ways to increase revenue which is still relevant in the face of economic uncertainty. While many companies are appropriately focused on expense reduction, finding creative ways to drive growth is important. Hear how everyone in your company can be a sales professional on this episode of Stride 2 Freedom.
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In this chat… Michelle Bomberger of Equinox Business Law talks about legal considerations for business owners in the face of Covid-19 and a downturn, how to think about breaching contracts, as well as workplace issues, as two of the biggest considerations that demand some legal perspective. She shares information on Equinox’s innovative business model and how they are not only general counsel to high growth companies but a strategic sounding board as well. Hear how companies are drawing on legal guidance to protect themselves as they think through the important strategic decisions for their business in this episode of Stride 2 Freedom.
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In this chat… Reuben Ortega of Socius Law Group talks with us about how start-ups are navigating landlord conversations, investor negotiations, and employee layoffs. He shares some advice for entrepreneurs to get down to the “essential” team and preserve cash. We also talk about some bright spots out there (which there are!) in this episode of Stride 2 Freedom.
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In this chat… Nabil Istafanous of Celtic Capital talks with us about avenues for non-traditional bank financing. We’re all pretty focused on SBA lending right now but there are other instruments for companies that aren’t “clean as a whistle” to traditional banks. We learn about ABL (Asset Based Lending) and the types of companies that are appropriate for this type of financing. Nabil isn’t your traditional lender; he talks about a wide range of alternatives, creativity is important in times of uncertainty, and how a company is financed is no exception.
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In this chat… Social media veteran Josh Dirks, Founder of Project Bionic talks about the importance of social media in an overall marketing strategy. He discusses how environments with emotional connection matter more than ever (as in…RIGHT NOW) and targeted social media practices can deliver relationship-building results. And YES, this all ties back to conversions and revenue which I know you all care about! Project Bionic provides a full social media team for the fraction of the cost of in-house marketing overhead. Listen to how Josh thinks about social media for small to mid-sized businesses like yours and how you can take action to strategically build this pillar of your marketing plan, even during COVID.
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In this chat… We are lucky to have Bryan Scanlon, Founder of Look Left Marketing, talk about the importance of content marketing and PR communications to drive both thought leadership and lead generation for B2B companies. What I really enjoyed learning from Bryan is his company’s (i) focus on industry segmenting and (ii) discipline to stay very committed to content and communications marketing vs. being all things to all people. Bryan is a student of the game and has navigated his clients through many downturns. Why is he successful? “Just call our customers,” he says. We talk a bit about crisis communication as well, a timely topic for this environment. Check it out and enjoy.
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In this chat… We are fortunate to have Michael Price, Founder of MPA Networks, talk about how remote workforces are changing the game for IT service management. The tools, administration, and governance required will be intense but it will also open up a future of work in ways we couldn’t have imagined before COVID-19. As owner of MPA for 37 years with loyal clients of 25+ years, Michael is a trusted tech advisor and I’m so glad he came on the episode today to share his wisdom with us. Check it out and enjoy.
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In this chat…  Scott Tithof of Sequoia Consulting Group talks about payroll, benefits and the power of the Professional Employment Organization (PEO). Sequoia focuses on taking a lot of back-office HR challenges off the plates of its clients so they can focus on growth and profitability. Hear how they do it on this latest episode of Stride 2 Freedom.
Read the post.
In this chat…  Julie Chendes of Next Level Strategies talks HR strategy in the face of the Coronavirus. She shares how companies can respond in the face of the Covid-19 lockdown. We talk about creative ways to avoid strict layoffs as well as how companies can adapt to working from home. Hear how companies can navigate in tough times in this episode of Stride 2 Freedom.
Read the post.
Carey Ransom advocates for a strategic approach where business owners focus on solving meaningful problems, ask insightful questions, delegate operational tasks, and embrace innovation to manage their most important investment—their business.
Using behavioral science in marketing drives stronger customer engagement, smarter decision-making, and more successful, persuasive campaigns.
Engaging a financial advisor empowers small business owners to navigate financial complexities, protect assets, and strategically plan for growth and succession.
Adopting a variable cost talent strategy empowers businesses to enhance flexibility, optimize costs, and access specialized skills, driving innovation and competitive advantage.
Mastering unit economics empowers businesses to control profitability, optimize growth strategies, and build a financially resilient foundation.
Establishing a strategic 401(k) plan not only provides tax advantages and investment flexibility but also serves as a powerful tool for employee engagement and regulatory compliance.
Comprehensive and tailored insurance strategies are essential for business owners to manage risks effectively, ensure legal compliance, and foster stakeholder trust.
Overcoming business challenges demands resilience, creative problem-solving, and staying true to core values to build lasting success.
Effectively managing healthcare expenses empowers businesses to boost profitability, support employees, and strengthen long-term competitiveness.
Reinventing your business with innovative strategies and leadership fosters growth, differentiation, and long-term resilience in an ever-evolving market.
