What I appreciate so much about Marcel Petitpas is his ability to know the right questions to ask at the right time. From the first time we met, I was impressed with how quickly he could drill into a problem and expose the vulnerability. But he’s a realist, not a theorist. What I mean is that his clients, marketing agencies, don’t have time for theory. They are running businesses with a lot of moving parts that move fast. So Marcel meets them where they are.
As the CEO of Parakeeto, Marcel brings tools and consulting to help agency clients optimize their efficiency, from estimation through resource manage and ultimately, customer level profitability. He knows he can’t just drop off a piece of software to agency CEO’s. Nope. Their model is a combination of software and services to help agency owners instill the kind of sustainable discipline necessary to create a machine that can withstand exogenous shocks to the system (cue the Covid background music).
Marcel is a Crossfit guy too so that might tell you something about his intensity. When he hits a problem, he goes all in. Think of Parakeeto as the ultimate WOD (Workout of the Day in Crossfit parlance). Their software helps agencies eliminate all the decentralized spreadsheets associated with resource planning and efficiency, and concentrates them in a singular instance that can set up, measured and managed efficiently.
Like a good workout, the data we’re talking about here is not that complicated. What tends to complicate things is where it is accessed and how it is embedded into the fabric of decision making. Marcel walks us through a good case study in utilization. It’s not that complicated but it can be if you don’t understand the inputs to manage the seemingly simple metric.
If you are an agency owner and you want to work “on” your business as a true owner with confidence, you need to talk to Marcel at Parakeeto. 
In this Podcast episode with Marcel, you will learn:
- How to align what you estimate with how you track actuals
- The power of a transformation layer – Why you don’t need monolithic software
- How you can see into the future and have the confidence to make decisions
Thanks Marcel for joining us on another exciting episode of Stride 2 Freedom.
We are fortunate to have Bill available to spend time with us on this edition of Stride 2 Freedom. If there is a speaker you’d like us to interview, let us know. Stay well. Stay safe. Stay healthy.
This Stride Live Webinar is hosted by Stride Services. Stride is a comprehensive financial solutions provider, specializing in outsourced bookkeeping, accounting, tax, and advisory services for Managed Service Providers.
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Show Notes + Transcript:Â
Marcel Petitpas LinkedIn
Parakeeto LinkedIn |Â Website
Marcel Petitpas Email
