Helping Cut Through the Bullsh*t for MSP Owners & Other Advice with Dave Sobel
I invited Dave Sobel onto an episode of Stride to Freedom podcast for three reasons: he’s cool, he’s an entrepreneur, and he wants to help managed service providers (MSP) owners. And isn’t that what we’re all about here? Getting business owners into their zone of genius and figuring out what they’re placed on this earth to do? Yes it is.
Dave Sobel is the founder of MSPRadio and host of the value-packed podcast, Business of Tech. Dave is all about creating short, actionable, zero-fluff content to support MSPs and other IT professionals. So, let’s dive into what this episode was all about!
Hey MSP Owners: It’s All About People
One of Dave’s superpowers is that he cares about people—it’s why he started MSPRadio. Dave saw too many MSPs and IT service companies treating clients as products rather than as respected audience members.
That’s why Dave is all about creating highly curated, concise, valuable content that brings people in. His core tenet is: “If you provide good information, people will be interested in that.”
Take ads, for example. If you’re focusing on your audience and what they need, ads bring value. But if ads are just there to make a few bucks, people turn away.
Dave also likes to talk about how important it is to see people as people. He himself is a father, traveler, and gamer. All these things make Dave, well, Dave! And it impacts who he is as a professional and business owner. Seeing people as complex beings helps you understand and serve them to build a stronger business.
Bottom line: People matter. Focus your services, products, and content on serving and helping unique, complex individuals—and your audience and market will come to you!
Concise, Quality Content for MSPs and IT Services
I asked Dave, “If you had access to the Business of Tech podcast when you were running your own MSP, what would you have done differently?
His answer? Cut through the bullsh*t more. There’s a lot of noise in the MSP area, with new and competing vendors, products, and services fighting for your attention. Because of that, MPS owners need to know two things:
- What’s going on in the MSP and IT services world? What are the current news stories, trends, products and services, or information that impact MSP owners?
- Why does it matter?
Through his work with MSPRadio and Business of Tech, Dave distills information, news, and ideas down into bite-size pieces: what’s happening and why it matters. To do this, Dave focuses on a few things:
- Getting granular with marketing strategies. His podcast is a product to market. So, Dave gets specific on who the target audience is and how to reach them with curated content.
- Respecting time. This is central to all Dave’s work and content creation: respecting the audience’s time delivering concise, highly curated, short-form content.
- Differing between content and context. Content is what you produce, context is why it’s important—both are essential!
Dave is passionate about helping MSPs and IT service providers grow, learn, and develop! Make sure to keep up with him over at www.businessof.tech.
- Know what you want and go for it! (You’ll have to listen to learn more about what happened to Dave on February 14, 2002)
- Focus on people in your business and you’ll see it grow.
- Respect people’s time by creating high-quality, succinct, value-packed content.
This Stride Live Webinar is hosted by Stride Services. Stride is a comprehensive financial solutions provider, specializing in outsourced bookkeeping, accounting, tax, and advisory services for Managed Service Providers.
If you’re interested in being a featured guest on our Live Webinars or if there’s a subject matter expert you’d like us to interview, please let us know!
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Show Notes + Transcript:
Dave Sobel: LinkedIn
MSP Radio: Website/LinkedIn
Dave Sobel: Email
Webinar Transcript:
How Dave Sobel Has Committed to Keeping MSP Owners in the Loop on Industry Changes and Dynamics
