Why standardization helps agencies succeed
Marcel Petitpas, Parakeeto
As the CEO of Parakeeto, Marcel brings tools and consulting to help agency clients optimize their efficiency, from estimation through resource manage and ultimately, customer level profitability.
Showing up: The art of growing your business
Isaac Rudansky, Adventure Media
“I SHOW UP every day for the people. Our TEAM. The insanely intelligent and high-energy group of ne’er-do-wells whose talent and creativity is manifested through the outsized outcomes they produce for our clients.” –Isaac Rudansky.
Using behavioral science to drive successful marketing
Shirin Oreizy, Next Step
This episode touches on a bunch of really cool behavioral science techniques (sometimes referred to as behavioral economics) to accommodate our perfectly irrational brains. If marketing is designed to influence action, behavioral science is the rocket fuel to drive the results.