Stride 2 Freedom Speaker Series
Listen to the experts chat about the things you care about to move your business forward faster

We cover topics that impact your financial statements like raising capital, prioritizing initiatives, hiring great talent, entity structuring, accelerating sales and growth, mergers and acquisitions, insurance and much more!

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Episode 1:
Talking HR and PEO's with Scott Tithof, Sequoia Consulting Group

In this chat…  Scott Tithof of Sequoia Consulting Group talks about payroll, benefits and the power of the Professional Employment Organization (PEO). Sequoia focuses on taking a lot of back-office HR challenges off the plates of its clients so they can focus on growth and profitability. Hear how they do it on this latest episode of Stride 2 Freedom.

Episode 2:
Navigating HR During Covid-19 with Julie Chendes, Next Level Strategies

In this chat…  Julie Chendes of Next Level Strategies talks HR strategy in the face of the Coronavirus. She shares how companies can respond in the face of the Covid-19 lockdown. We talk about creative ways to avoid strict layoffs as well as how companies can adapt to working from home. Hear how companies can navigate in tough times in this episode of Stride 2 Freedom.

Episode 3:
How to Use a Fractional CFO to Manage in a Downturn with Bob Worthington, San Francisco Practice Leader, Hardesty

In this chat… Bob Worthington throws down some helpful CFO guidance for companies managing during the Covid-19 scare. Learn how to cut “to the bone” but not “through the bone” of your business so that you can recover with the right people and partners in place. Hardesty provides fractional c-suite leadership with one of the largest CFO networks in the country. You don’t want to miss Bob on this episode of Stride 2 Freedom.

Episode 4:
Top Sales Strategies to Manage in a Downturn with Beatrice Stonebanks, Stonebanks Sales Management

In this chat… Beatrice Stonebanks, a professional sales management consultant, talks about the 5 ways to increase revenue which is still relevant in the face of economic uncertainty. While many companies are appropriately focused on expense reduction, finding creative ways to drive growth is important. Hear how everyone in your company can be a sales professional on this episode of Stride 2 Freedom.

Episode 5:
Legal Considerations for Business Owners During Covid-19 with Michelle Bomberger, Equinox Business Law

In this chat… Michelle Bomberger of Equinox Business Law talks about legal considerations for business owners in the face of Covid-19 and a downturn, how to think about breaching contracts, as well as workplace issues, as two of the biggest considerations that demand some legal perspective. She shares information on Equinox’s innovative business model and how they are not only general counsel to high growth companies but a strategic sounding board as well. Hear how companies are drawing on legal guidance to protect themselves as they think through the important strategic decisions for their business in this episode of Stride 2 Freedom.

Episode 6:
Start-up Navigation During The Coronavirus Lockdown with Reuben Ortega, Partner, Socius Law Group

In this chat… Reuben Ortega of Socius Law Group talks with us about how start-ups are navigating landlord conversations, investor negotiations, and employee layoffs. He shares some advice for entrepreneurs to get down to the “essential” team and preserve cash. We also talk about some bright spots out there (which there are!) in this episode of Stride 2 Freedom.

Episode 7:
Alternative Forms of Financing with Nabil Istafanous, SVP, Celtic Capital

In this chat… Nabil Istafanous of Celtic Capital talks with us about avenues for non-traditional bank financing. We’re all pretty focused on SBA lending right now but there are other instruments for companies that aren’t “clean as a whistle” to traditional banks. We learn about ABL (Asset Based Lending) and the types of companies that are appropriate for this type of financing. Nabil isn’t your traditional lender; he talks about a wide range of alternatives, creativity is important in times of uncertainty, and how a company is financed is no exception.

Episode 8:
Why Strategic B2B Social Media Matters Now with Josh Dirks, Founder, Project Bionic

In this chat… Social media veteran Josh Dirks, Founder of Project Bionic talks about the importance of social media in an overall marketing strategy. He discusses how environments with emotional connection matter more than ever (as in…RIGHT NOW) and targeted social media practices can deliver relationship-building results. And YES, this all ties back to conversions and revenue which I know you all care about! Project Bionic provides a full social media team for the fraction of the cost of in-house marketing overhead. Listen to how Josh thinks about social media for small to mid-sized businesses like yours and how you can take action to strategically build this pillar of your marketing plan, even during COVID.

Episode 9:
PR and Marketing Communications Drive Thought Leadership and Lead Generation with Bryan Scanlon, Founder, Look Left Marketing

In this chat… We are lucky to have Bryan Scanlon, Founder of Look Left Marketing, talk about the importance of content marketing and PR communications to drive both thought leadership and lead generation for B2B companies. What I really enjoyed learning from Bryan is his company’s (i) focus on industry segmenting and (ii) discipline to stay very committed to content and communications marketing vs. being all things to all people. Bryan is a student of the game and has navigated his clients through many downturns. Why is he successful? “Just call our customers,” he says. We talk a bit about crisis communication as well, a timely topic for this environment. Check it out and enjoy.

Episode 10:
How Business Owners Will Manage IT for a Remote Workforce, Michael Price, Founder, MPA Networks

In this chat… We are fortunate to have Michael Price, Founder of MPA Networks, talk about how remote workforces are changing the game for IT service management. The tools, administration, and governance required will be intense but it will also open up a future of work in ways we couldn’t have imagined before COVID-19. As owner of MPA for 37 years with loyal clients of 25+ years, Michael is a trusted tech advisor and I’m so glad he came on the episode today to share his wisdom with us. Check it out and enjoy.

Episode 11:
Managing Your Most Important Investment with Carey Ransom, President, OC4 Ventures

In this chat… We are fortunate to have Carey Ransom, President of OC4 Ventures, talk with us about his many years of experience supporting start-ups as an investor, board member, advisor, and operator. He is a passionate advocate for keeping founders focused on the necessary and urgent while providing capital and services to help in other areas. We talk about how CEO’s can think about their business as an owner vs. an operator and take a critical eye (“Would I hire myself as the CEO?”). Lots of provocative thinking from this seasoned entrepreneur!

Episode 12:
Using Behavioral Science to Drive Successful Marketing with Shirin Oreizy, Founder and CEO, Next Step Marketing

In this chat… I feel so lucky to speak with my dear friend, Shirin Oreizy, Founder and CEO of Next Step Marketing, an award-winning behavioral science-based marketing agency. What I love about Shirin is that she always comes from a place of data and science when talking marketing rather than just emotion and intuition. That must be her engineering background at work! We talk about key marketing strategies for businesses during COVID as well as how she has continued building her firm for the last 16+ years. You’ll walk away with immediate actions you can execute now!

Episode 13:
The Role of a Financial Advisor for Business Owners with Kelly Keydel, Managing Partner and Advisor, Private Ocean

In this chat… I had a chance to learn from Kelly Keydel, Managing Partner and Advisor with Private Ocean, about the role of sound financial planning and guidance for the business owner. We all have different relationships with money and Kelly did a nice job explaining the difference between emotion and fact. Most important, she impressed upon me the importance of planning and having a good guide to navigate business ownership and personal wealth management. Enjoy!