We cover topics that impact your financial statements like raising capital, prioritizing initiatives, hiring great talent, entity structuring, accelerating sales and growth, mergers and acquisitions, insurance and much more!
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In this chat…  Scott Tithof of Sequoia Consulting Group talks about payroll, benefits and the power of the Professional Employment Organization (PEO). Sequoia focuses on taking a lot of back-office HR challenges off the plates of its clients so they can focus on growth and profitability. Hear how they do it on this latest episode of Stride 2 Freedom.
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In this chat…  Julie Chendes of Next Level Strategies talks HR strategy in the face of the Coronavirus. She shares how companies can respond in the face of the Covid-19 lockdown. We talk about creative ways to avoid strict layoffs as well as how companies can adapt to working from home. Hear how companies can navigate in tough times in this episode of Stride 2 Freedom.
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In this chat… Bob Worthington throws down some helpful CFO guidance for companies managing during the Covid-19 scare. Learn how to cut “to the bone” but not “through the bone” of your business so that you can recover with the right people and partners in place. Hardesty provides fractional c-suite leadership with one of the largest CFO networks in the country. You don’t want to miss Bob on this episode of Stride 2 Freedom.
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In this chat… Beatrice Stonebanks, a professional sales management consultant, talks about the 5 ways to increase revenue which is still relevant in the face of economic uncertainty. While many companies are appropriately focused on expense reduction, finding creative ways to drive growth is important. Hear how everyone in your company can be a sales professional on this episode of Stride 2 Freedom.
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In this chat… Michelle Bomberger of Equinox Business Law talks about legal considerations for business owners in the face of Covid-19 and a downturn, how to think about breaching contracts, as well as workplace issues, as two of the biggest considerations that demand some legal perspective. She shares information on Equinox’s innovative business model and how they are not only general counsel to high growth companies but a strategic sounding board as well. Hear how companies are drawing on legal guidance to protect themselves as they think through the important strategic decisions for their business in this episode of Stride 2 Freedom.
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In this chat… Reuben Ortega of Socius Law Group talks with us about how start-ups are navigating landlord conversations, investor negotiations, and employee layoffs. He shares some advice for entrepreneurs to get down to the “essential” team and preserve cash. We also talk about some bright spots out there (which there are!) in this episode of Stride 2 Freedom.
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In this chat… Nabil Istafanous of Celtic Capital talks with us about avenues for non-traditional bank financing. We’re all pretty focused on SBA lending right now but there are other instruments for companies that aren’t “clean as a whistle” to traditional banks. We learn about ABL (Asset Based Lending) and the types of companies that are appropriate for this type of financing. Nabil isn’t your traditional lender; he talks about a wide range of alternatives, creativity is important in times of uncertainty, and how a company is financed is no exception.
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In this chat… Social media veteran Josh Dirks, Founder of Project Bionic talks about the importance of social media in an overall marketing strategy. He discusses how environments with emotional connection matter more than ever (as in…RIGHT NOW) and targeted social media practices can deliver relationship-building results. And YES, this all ties back to conversions and revenue which I know you all care about! Project Bionic provides a full social media team for the fraction of the cost of in-house marketing overhead. Listen to how Josh thinks about social media for small to mid-sized businesses like yours and how you can take action to strategically build this pillar of your marketing plan, even during COVID.
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In this chat… We are lucky to have Bryan Scanlon, Founder of Look Left Marketing, talk about the importance of content marketing and PR communications to drive both thought leadership and lead generation for B2B companies. What I really enjoyed learning from Bryan is his company’s (i) focus on industry segmenting and (ii) discipline to stay very committed to content and communications marketing vs. being all things to all people. Bryan is a student of the game and has navigated his clients through many downturns. Why is he successful? “Just call our customers,” he says. We talk a bit about crisis communication as well, a timely topic for this environment. Check it out and enjoy.
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In this chat… We are fortunate to have Michael Price, Founder of MPA Networks, talk about how remote workforces are changing the game for IT service management. The tools, administration, and governance required will be intense but it will also open up a future of work in ways we couldn’t have imagined before COVID-19. As owner of MPA for 37 years with loyal clients of 25+ years, Michael is a trusted tech advisor and I’m so glad he came on the episode today to share his wisdom with us. Check it out and enjoy.
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In this chat…  Scott Tithof of Sequoia Consulting Group talks about payroll, benefits and the power of the Professional Employment Organization (PEO). Sequoia focuses on taking a lot of back-office HR challenges off the plates of its clients so they can focus on growth and profitability. Hear how they do it on this latest episode of Stride 2 Freedom.
Read the post.
In this chat…  Julie Chendes of Next Level Strategies talks HR strategy in the face of the Coronavirus. She shares how companies can respond in the face of the Covid-19 lockdown. We talk about creative ways to avoid strict layoffs as well as how companies can adapt to working from home. Hear how companies can navigate in tough times in this episode of Stride 2 Freedom.
Read the post.
In this episode of Stride 2 Freedom, we had a chance to talk to Carey Ransom, President of OC4 Ventures, a venture studio based in Orange County. Think of a venture studio as a company that matches disruptive ideas with exceptional founding teams and then provides the capital and services
In this episode of Stride 2 Freedom, we had a chance to talk to Shirin Oreizy, Founder and CEO of Next Step Marketing. There are few people I admire as much as Shirin Oreizy! She is an electrical engineer turned marketing maven that fused together these two disciplines by using
In this episode of Stride 2 Freedom, we had a chance to talk to Kelly Keydel of Private Ocean. What I love about Kelly is her thirst for learning. Her curiosity is unapologetic, following all kinds of nooks and crannies into your life; only once that learning is exhausted will she
In this episode of Stride 2 Freedom, we had a chance to chat with Ashley Connell of The Prowess Project. It amazed me when Ashley, Founder and CEO of The Prowess Project, shared with me that once a woman is out of the workforce for three years that their earning
In this episode of Stride 2 Freedom, we had a chance to chat with Simon Nicholls, a Managing Partner at Weir-TS. Simon has always impressed me with his financial strategy acumen. Sure, the British accent doesn’t hurt either but let’s be real, Simon has decades of private and public company
In this episode of Stride 2 Freedom, we had a chance to chat with Pete Ravani, an incredible networker, 401k advisor, and Vice President of CBIZ. Actually, I would add educator to that list as well. For the last 12 years, Pete has been a Vice President at CBIZ, responsible
In this episode of Stride 2 Freedom, we chatted with David Fain, an expert insurance specialist with MCM Insurance, who has 18+ years of experience in protecting individuals and their assets with insurance. We discussed how business owners can utilize insurance to better protect their assets, the common obstacles business
Today on the Stride 2 Freedom podcast, we sat down with Alan Chaffee, the Founder and CEO behind Turning Point Consulting, to talk about how businesses can best prepare if they are going to have a run-in with their banking partner (e.g. breaking covenants). While Turning Point is an expert
Today on the Stride 2 Freedom podcast, we chatted with Dave Chase, the Co-founder behind Health Rosetta. Not only is Health Rosetta a robust forward-thinking company, but it’s also a movement, helping employers provide better healthcare to their teams while reducing costs by 20 to 40%–that’s huge! And a big
Today on the Stride 2 Freedom podcast, we chatted with Avital Ungar, the clever CEO of Avital Tours, a restaurant tour company operating in San Francisco, Los Angeles in New York. When COVID hit the US back in March, Avital wrote an article on Medium that was quickly picked up
